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HONESTLY,

IT'S THAT SIMPLE

MARKETING

IS JUST STORIES

STORIES ABOUT HOW GREAT AND AWESOME YOU ARE!

Marketing at its core is simply good stories about your brand, shared by consumers who've engaged with your brand. It's truly that simple! It's me telling you how awesome someone is.

 

How do you get that momentum going? The key to any vibrant and successful marketing strategy is a well developed brand. To get people talking, and talking in the right way; you have to give people something to talk about.

It's a hard to excite someone with: "...he's the best dry cleaner you should try him." But if you say: "...my kid got marker on my most expensive suit; but Bill's dry cleaning got it out and made it look new." That's a relatable, shareable story! That's your marketing and branding working together to grow your business.

 

Your brand is what separates you from everyone else in your industry. It's not hyperbole to say it's a businesses fingerprint. No other business in your industry does things exactly like you, so the thinking goes then, extolling that uniqueness will make your marketing efforts connect more effectively with people who need you, specifically.

 

The biggest challenge to every small business marketing effort is a solid ROI. It's a real challenge to being in more than it costs to engage the marketing effort it's a waste. Breaking even isn't going to cut it either...you need to see real growth.

 

A brand gives you something to market, something tangible to talk about with consumer, something relatable to engage them with. A brand gives you growth, naturally, logically and easily.

GALLERY
CLIENT LIST

MUSINGS ON MARKETING

E.H. HOWARD

by

Dec. 01, 2017

YOU know

what you

should

be doing

You know, there are a lot of parts that need to be constantly moving when you’re running a small business. Every thing is always marked important. Most business don’t do the one thing they should be doing: marketing the business

FULL STORY

EVERY

CHOICE

YOU MAKE

is the result of branding

Everyone and everything is a brand. Brands have the power to subtly influence every decision you make, personal and professional. Your experiences with a brand and the sharing of that experience is the most powerful tool sales and marketing tool you’ll ever have.

E.H. HOWARD

by

Dec. 01, 2017

FULL STORY

Everyone Everything

Is A Brand

Everyone and everything is a brand. Brands have the power to subtly influence every decision you make, personal and professional. Your experiences with a brand and the sharing of that experience is the most powerful tool sales and marketing tool you’ll ever have.

E.H. HOWARD

by

Dec. 01, 2017

FULL STORY

E.H. HOWARD

by

Dec. 01, 2017

brands

stake a

claim

When branding works and works well, it stakes a claim in the overcrowded market. Like the gold rush, there’s plenty of “consumers in them there hills” but you can’t get speak to any till you staked your claim.

TAKE CONTROL OF YOUR BRAND

These days, consumers can access more information in 2 minutes, than previous decades could access in a year.  No more going through catalogs. Reading consumer reports to weigh the facts, figures and benefits. That brings with it both positives and negatives, carrying the power to create or destroy in 140 characters or less.

FULL STORY

E.H. HOWARD

by

Dec. 01, 2017

FULL STORY